Sanjeevani – A Shot of Life: Network18 and Federal Financial institution’s drive to boost consciousness about COVID-19 vaccination

Sanjeevani – A Shot of Life: Network18 and Federal Financial institution’s drive to boost consciousness about COVID-19 vaccination

The initiative is a Federal Financial institution CSR drive that intends to achieve each Indian with related and essential details about the COVID-19 vaccine.

Sanjeevani – A Shot of Life: Network18 and Federal Bank's drive to raise awareness about COVID-19 vaccination

Representational picture. AFP

On the event of World Well being Day, Network18 will launch its newest ‘Sanjeevani – A Shot Of Life’ marketing campaign on April 7. The marketing campaign is aimed toward creating and growing consciousness about vaccination towards COVID-19 and why it is very important get inoculated.

The initiative is a Federal Financial institution CSR drive that intends to achieve each Indian with related and essential details about the COVID-19 vaccine.

With the launch of the COVID-19 vaccines, it’s time to guarantee each Indian will get the ‘Shot of Life’.

Whereas India initially achieved reward for its fast response to COVID-19 and main the push for the event of efficient vaccines, the quick mutating virus and the gradual tempo of vaccination has pushed the nation into the grip of a second wave.

Whereas there isn’t a nationwide lockdown and financial actions proceed to regain momentum, the scenario stays grim. New restrictions have been imposed in almost each state as new hotspots emerge.

The marketing campaign has a three-point agenda: to unfold consciousness concerning vaccination and vaccines amongst all Indians, undertake villages and perform vaccination drives focusing on the decrease strata of the society and creating consciousness amongst plenty and the social providers sector in regards to the initiative.

It’s incumbent on corporates, non-governmental organisations and hospitals to assist be sure that vaccines turn out to be common, low-cost and simply accessible. Thus, Network18 goals to take the onus and be sure that each Indian will get the COVID-19 jab and India returns to the “regular” quickly.

Whereas the federal government is hoping to inoculate as many individuals as potential, shortly, there are two main challenges: vaccine hesitancy and the associated fee.

Round 66 % of India’s inhabitants lives in villages that are distant and inaccessible, making it mandatory for us to make sure that each Indian will get vaccinated and the nation returns to “regular”. Whereas the COVID-19 jab might value Rs 250, it’s nonetheless an unaffordable value for giant households.

The initiative’s launch occasion will occur on the Attari border close to Amritsar, Punjab with on-ground and reside attendance from company together with Union Well being Minister Dr. Harsh Vardhan, Punjab Chief Minister Captain Amarinder Singh, AIIMS Director Randeep Guleria, Serum Institute of India’s CEO Adar Poonawala, Narayana Well being’s chairperson Devi Shetty, NITI Aayog CEO Amitabh Kant, Punjab Well being Minister Balbir Singh Sidhu, Border Safety Pressure (BSF) DG Rakesh Asthana and CNN’s Chief Medical Correspondent Dr. Sanjay Gupta.

Moreover, the ‘Sanjeevani Gaadi’, which will likely be unveiled by Federal Financial institution’s MD and CEO Shyam Srinivasan, will likely be flagged off from the Attari border. The automobile will journey throughout the nation – together with areas like Nashik, Guntur, Indore and Dakshina Kannada – spreading details about COVID-19 vaccines and busting myths. Apollo Hospitals is the “well being skilled” for the marketing campaign and can assist organise vaccination camps throughout the nation over the course of the marketing campaign.

Actor and philanthropist Sonu Sood is the marketing campaign’s model ambassador. You’ll be able to try the marketing campaign video he shared on his Fb web page right here.

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